Move beyond last-click blind spots
Last-click reporting often under-credits upper-funnel creators and over-credits closing channels. Spark supports multi-touch analysis so teams can budget and reward partners based on fuller contribution patterns, not one narrow lens.
Frequently Asked Questions
Which attribution models are available?
Spark supports first-touch, last-touch, and blended models so teams can compare impact views quickly.
Can we compare model outputs?
Yes. Teams can compare contribution and payout implications before finalizing decisions.
Does attribution connect to payouts?
Yes. Attribution outcomes can feed payout workflows and commission logic in Spark.